GrubGo

GrubGo is a comprehensive food delivery platform that connects customers, restaurants, and riders through four dedicated apps: Customer App, Restaurant App, Rider App, and Admin App. It offers seamless online ordering, real-time tracking, multiple payment options, and efficient restaurant and delivery management. Designed for scalability and ease of use, GrubGo provides a complete solution for food businesses looking to optimize their operations and enhance customer experience.

My Role

Research Planning Team Collaboration Experience Design Interface Design Test Usecases

Platform

Mobile & Web Application

Engagement

1 Year

The Team

1 x Product designer 1 x UX/UI Designer 1 x UX Researcher 1 x Engineering Manager 1 x Front-End Developer 1 x Backend Developer

Design Process

Design Goals

Seamless User Experience – Intuitive navigation and consistent UI across all four apps for a smooth interaction.
Efficient Order Management – Simplified order placement, processing, and real-time tracking for users.
Scalability & Flexibility – Modular design adaptable to various business models, including single and multi-vendor setups.
Real-Time Interactions – Live order tracking, dynamic status updates, and instant notifications for all users.
Modern & Consistent Visual Design – Clean, engaging UI with a readable typography and accessible color palette.
Performance & Speed Optimization – Fast load times and optimized UI components for a responsive experience.
Personalized User Engagement – Order history, recommendations, and analytics tailored to different user needs.
Security & Trust – Secure authentication, transparent transactions, and clear feedback mechanisms.

User Journey Map

Action/Impact Analysis

Actions and Their Impact

Actions	Impact	Effort
Implement real-time tracking	High	Medium
Add multiple payment gateways	High	High
Launch referral programs	Medium	Low
Expand delivery area	High	High
Optimize UI/UX for all apps	High	Medium

Functionalities and Their Value

Functionality	Impact	Effort
Pay via QR code	High	Medium
Split bill	Medium	High
Advanced filtering for search	High	Medium
Subscription model for free delivery	High	Medium
Design studio revamp	High	High