Paqqup

Paqqup is a Smart Packaging Design Platform. This platform lets businesses design custom packaging, get real time pricing and delivery to the doorstep; without a need of a designer, consultant or a manufacturer.

My Role

Research Planning Team Collaboration Experience Design Interface Design Test Use cases

Platform

Mobile First Web Application

Engagement

1 Year

The Team

1 x Product designer 1 x UX/UI Designer 1 x UX Researcher 1 x Engineering Manager 1 x Front-End Developer 1 x Backend Developer

Design Process

Problem Statement

Complex, Costly Design Process: Businesses struggle with expensive and intricate custom packaging design, involving designers, consultants, and manufacturers.

Design Expertise Gap: Many businesses lack design skills, leading to difficulties in creating effective packaging that matches their brand.

Communication Issues with Manufacturers: Poor communication with packaging manufacturers results in delays and errors during production.

Real-Time Cost and Delivery Info Lacking: Accurate real-time pricing and delivery estimates for packaging are unavailable, hindering planning.

Slow Packaging Iterations: External dependencies slow down packaging design iterations, causing delays in product launches.

Dependence on Consultants: Businesses rely on costly external consultants to bridge design and manufacturing gaps.

Small Businesses’ Hurdles: High costs deter small businesses from investing in custom packaging, limiting their market presence.

Limited Customization: Traditional processes restrict innovative packaging designs and brand differentiation.

Managing Multiple SKUs: Handling diverse product SKUs complicates packaging design, requiring efficient solutions.

Sustainability Integration Complexity: Difficulty in integrating eco-friendly materials into packaging design hinders sustainability efforts.

Inconsistent Quality: Maintaining uniform packaging quality across orders proves challenging, impacting branding consistency.

Fragmented Solutions: Disjointed platforms, consultants, and manufacturers lack an integrated packaging solution.

Design Goals

The design goals for our ecommerce smart packaging platform are centered around simplifying the packaging process for businesses. We aim to eliminate the complexities of custom design by offering an intuitive interface that requires no external consultants or designers. Real-time pricing and delivery estimates will provide accurate budgeting information, while rapid iteration tools will speed up design refinement. Our platform strives to empower small businesses with affordable customization options, enabling them to stand out. We’re committed to seamless communication with manufacturers, ensuring quality consistency and reducing delays. Sustainability integration and efficient SKU management are crucial aspects, along with a cohesive ecosystem that spans the entire packaging journey, streamlining the end-to-end process.